A novel product: GERDOFF, to protect and repair the esophageal mucosa in GERD management, was launched in Jordan. The launching symposium was attended by 80 Gastroenterologists, Pulmonologists, ENT Specialist and Internists, and presented by Prof. Edoardo Savarino, Associate Professor of Gastroenterology at the University of Padua, Italy. Among the audience was also the honorable Ambassador of Italy in Jordan, Mr. Fabio Cassese.